The Why

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Change is picking up speed like never before. A fundamental shift is occurring in the American Economy, and Cleveland is the place with the best positioning to make a big splash. 

2020 fundamentally shifted how and why we engage in our economy. Covid-19 has moved millions of workers to a work-from-home model, meaning workforces that were once tied to specific locations with high living costs are now free to rethink how (and where) they live. 

The racial reckoning of 2020 will only continue to pick up speed. Millennials are demonstrating their economic and political power, and the entrance of Generation Z into these markets only reinforces an emerging pattern: inclusion is a core value to the next wave of economic power. 

Larger trends must also be considered. 48% of Generation Z identify as racially or ethnically diverse. 33% identify as members of the LGBTQIA+ community. 

The trends are undeniable, the next wave of American innovation will be come from diverse minds. 

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